In this final paper, the emitting tourist destination of Japan and its characteristics are analyzed. Tourism is an activity whose progressive growth has increasingly important impacts on the cultural, social and economic spheres of the country. This is so because it produces effects on the balance of payments, on investment and construction, and on the improvement of transport, which in turn has consequences for employment and, ultimately, for the well-being of community members. Tourism is the temporary and voluntary movement of people. This term should include the human relations that they imply and the provision of services. Although the reasons for tourism are different, they are most often related to free time. Tourism is very important from a social, cultural and economic point of view. Thanks to tourism, investment in infrastructure constructions and buildings increases significantly, generates a higher level of development in the areas involved, means of transport usually improves in terms of quality and frequency, as well as foreign exchange, Unemployment rates decrease significantly, generating greater well-being in the affected communities. From a cultural point of view, it is very beneficial because it not only enables appreciation of the culture, tradition, geography, crafts and other aspects of members outside the community, but also enables appreciation and awareness within the community itself. Also in the medium of cultural exchange, where people of different origins live together and share ideas and customs. The market analysis made in the paper includes the role and significance of market research, the stages of the market research process and defining the concept of the tourist market, as well as the analysis of the concrete tourist market of Japan, which includes basic data, the profile of Japan as a national economy and the profile of the Japanese broadcasting market.