The concept of social responsibility can be described in various terms: sustainable development, ethical business conduct, corporate citizenship, corporate sustainability, the concept of three balances, etc. A socially responsible company is a system in which a company voluntarily decides to contribute to a better society and a cleaner environment in interaction with other shares. Tourism, as one of the fastest growing industries, is subject to numerous economic, technological, informational, socio-cultural and other changes on a daily basis. Speaking of which, successive encounters with these changes have developed over time the characteristics through which this concept has developed its strength and growth, such as the intention to create less negative impact on the environment, society or the economy, greater economic benefits for the local population, the desire to improve working conditions and accessibility of tourism, the acceptance of diversity and many other characteristics. The benefits of such a concept of social responsibility and development are numerous, as they affect internal savings, lead to better risk management and ensure compliance with laws. Illyria d.d. is a company based in Biograd na Moru, which has been operating for more than 64 years, acting in a long-term socially responsible manner. The segments of the tourist offer include hotel, nautical, camping, destination management company and real estate segment, which will be explained in detail in the following pages of this paper. Through the analysis of the application community of socially responsible business, the economic aspect of business, the importance for the environment and social issues are elaborated and everything is presented statistically to better understand the impact of responsible business on both the company and the company that implements this concept.