In the diploma thesis marketing service is determined conceptually and the elements of a combination marketing even more specifically. In fact, basic features of every single element of this combination marketing are listed as well as fundamental characteristics of the environmental factors that influence the single elements and in that way determine their existence and understanding. Furthermore, the importance of the management of the differentiation and service quality is explained, whose comprehension becomes a very important business item of almost all service companies because of the growing and highly various offer and competition. According to the chosen example the term catering industry, catering object with a more specific review of basic features of accommodation services and food and beverages services are defined. Combination marketing is examined at the concrete catering object “Pastuh Pub”. Their developed service policy is described, which is in their offer, through their concrete guidance, description of inner and outer elements, which determine the business success greatly, as the service staff as a relevant part of the service policy and the analysis of the environment. Additionally, at considering the price policy it is important to emphasize the used methods and the concrete applied pricing policy with a description of price change initiation and customer reactions thereon. It is also important to mention the role of the traditional and contemporary distribution channels. Moreover, the whole combination encircles the promotion policy where it is important to highlight the set communication goals, used advertising tools and methods of determining the promotion budget.