Socially responsible business can be defined by different terms such as sustainable development, corporate social responsibility, ethical business, etc. Socially responsible business (CSR) is a concept of business in which companies voluntarily and without legal compulsion try to align their business with the needs of society in the broadest possible sense. Socially responsible business is extremely important for the growth and development of a company not only in tourism but also in other branches, therefore it is extremely important to recognize economic and socio- cultural as well as other changes. Valamar Riviera has been operating for many years, and it actually got its name in 1910. when Hotel Riviera was opened in Poreč. Valamar Riviera offers a rich tourist offer of hotels, camping, Alpine&Ski and a top gastronomic offer. In the continuation of the work, the economic aspect of business, the environmental significance and social issues will be explained in more detail, and the same will be shown with statistical data in order to get a better introduction to socially responsible business on the example of Valamar Riviera.